Marco Viviani is the Vice-President for strategic development of Communauto, the oldest car sharing organisation in North America and the most important service in Canada. The company serves 13 Canadian cities (among which Edmonton, Toronto, Ottawa, Montréal and Halifax) and Paris in France. After his studies in Physics at the University of Milan (Italy), he participated from 1997 in several national or European projects about sustainable mobility and car sharing. In 2003 he moved to Quebec, where he started collaborating with Communauto and contributed to the growth and the major achievements of the company. Among these the electrification of the fleet, the integration with public transport offer and the international expansion. He is one of the founders of the CarSharing Association, and he is the President of the French subsidiary of Communauto.